Google Ads (formerly known as Google AdWords) is the most popular PPC advertising system amongst the other search engines in the world, enabling businesses to create ads appearing on Google’s search engine.
Google Ads works on a pay-per-click (PPC) model, where businesses bid on keywords and pay for each click when users clicks on their advertisements. Every time a search for a particular thing is done, Google digs into the pool of ads and selects a set of winner’s ads to appear in the valuable ad space on its search results page. The ads which have won are chosen based on a combination of factors, including
- Quality and relevance of keywords and ad campaigns
- Size of their keyword bids
- Quality of landing page used
In order to create a winning PPC campaign, one needs to ensure proper selection of keywords, organizing them into well-organized campaigns, ad groups and using correct landing pages that are optimized for conversions.
Creating relevant, intelligently targeted pay per click campaigns helps advertisers pay less for ad clicks.
Important Stats for Google Ads:
- WebVisible survey says that 86% of consumers use the Internet to find a local business and 72% of consumers prefer to find information on local merchants via search.
- BrightLocal survey’s states that 29% of consumers search for local businesses at least every week.
- According to Netmarketshare.com, Google owns 71% of the search market share.
- While ComScore states that: Google owns the world’s largest online display advertising network.
- According to Google Benchmarks and Insights: Google display campaigns cover about 80% of global internet users.
- While Specific Media states that Consumers going for display ads are, on average, 155% more likely to search for the brand- and segment-specific terms.
Relevance of Effective Google Ads Management
Google ad campaigns helps businesses increase brand awareness and get defined conversions however, it can also result in waste of time and money if done without any effective strategy.
At DigiAcrossGlobal, we have a team of highly technical PPC experts who have managed a variety of campaigns in the past.. From search ads to display efforts, they have done it all.
We work with a client to develop strategic PPC campaign’s, looking at all parts of practice to create a holistic solution that will get you clicks and conversions both.
Do Google Ad campaigns Really Work?
When the campaigns are executed in effective way, business see a strong return on investment as indicated by the following stats
- As per Google Economic Impact Report, businesses make a revenue of USD 2 for every USD 1 spent on Google Ads.
- As per Search Engine Watch, around 72% of marketers plan to increase their marketing budget which is clear indication that they were generating positive ROI.
- As per Expandedramblings, 70% of mobile searchers call a business directly from Google Search.
- As per Mediative Labs, 70% of mobile searches result in action being taken within an hour.
How we work?
STEP 1
Audit & In-depth Analysis
Our team performs an in-depth PPC audit and analysis of your existing business strategy. We will discuss the business objective that needs to be achieved and determine the best channel and strategy to achieve the same.
STEP 2
Launch & Testing
We launch the campaign and begin measuring the results. With testing and continuous optimization, the campaigns will go through several phases to become highly effective.
STEP 3
Optimization & Results
With continuous optimization of campaigns, we place your business ahead of your competitors resulting in profitability for your business.
You can also check out our Facebook Ads section.
